by Shreyashi Jha
YouTube video promotion is not an easy task. You have to select and use the right outlets to promote your videos. In other words, you have to signup and setup all of the appropriate Social Media channels, i.e. Facebook, Twitter, Instagram, and LinkedIn. Create your account on those sites, and start building your followers.
Also, start promoting your YouTube videos on each of those same social media accounts. Additionally, following the eight tips below will certainly help you to be as successful as possible with your promotions.
1: THE VIDEO TITLE
Like blogs, videos also require a catchy title. Without a good title, your videos won’t get noticed. The titles of your video are one of the central points which will draw the attention of potential viewers. Create a unique and targeted video title. Try to keep the title short, and include the date. Incorporate catchphrases, and utilize adjectives such as ‘best’, ‘awesome’, and so on.
2: THE VIDEO TAGS
Using appropriate tags will definitely help your promotion efforts. Generally, people do not pay attention to tags. Tagging for videos is quite different than tagging for a blog. Follow these three steps:
*Utilize your unique brand name tag in all videos
*Discover labels utilized by other high rated YouTube creators, and utilize those.
*Always determine and include the most important keyword(s).
3: THE CUSTOM THUMBNAILS
A uniquely designed thumbnail will effortlessly attract the attention of the general YouTube public. You should simply use a 16×9 proportional picture of about 2mb in size. Do use creative attention-getting graphics. However, do not use misleading “clickbait”.
4: FOCUS ON CHANNEL BRANDING
It is vital that you always present your YouTube channel as a brand. Treat it as a business, and act accordingly. Never miss a good free opportunity to promote your YouTube business. You could also use some paid advertising services to promote your brand.
5: SHARE VIDEOS ON SOCIAL MEDIA
Sharing (uploading) your YouTube videos onto your other Social Media accounts will obviously help with gaining more exposure. That will assist you to eventually make your YouTube channel popular outside of your YouTube home base. You can utilize a Social Media scheduling service, such as Buffer, to plan your YouTube sharing on various Social Media pages.
6: START A BLOG FOR YOUR YouTube CHANNEL
Feature and promote your You Tube channel on your blog. Post (write) interesting and specialized content about the news, and different subject matter, surrounding the main topic of your videos. Don’t force your writing, because writing “as you feel it” will produce the best content.
With that said, you should still try to be “naturally consistent” with your writing in order to keep your readers attention, and to keep Google’s attention so that your blog will possibly gain a higher ranking. In addition, setup a subscription email form to capture loyal subscribers.
7: ASK YOUR VIEWERS TO “LIKE” YOU
Toward the end of each video, you should remind and request that your viewers Like, Subscribe, Comment, and Share that video. All of that consistent engagement from your viewers on your channel will be noticed by the YouTube algorithm, and eventually propel your channel to gain more popularity and subscribers.
8: MAKE THE BEST USE OF EMAIL MARKETING
Email is a good way through which you can reach out and communicate with your viewer audience to provide the latest channel news and product recommendations. Therefore, you should request that your video viewers subscribe to your blog email (refer to #6 above).
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