The Summarized History Of Email Marketing

the evolution of email marketing

by Terry Detty

Most of us jump on our smart phone, work computer, tablet, or personal computer several times each day to check our email. It has definitely become a popular method of communication for work, personal relationships, and internet or affiliate marketing.

You must have already noticed that you get more emails encouraging you to purchase items than ever before. This is due to the fact that email marketing has become one of the most popular methods of reaching consumers who will make purchases online.

Email came into existence in the 1990’s as the internet was starting to become more popular. Businesses quickly figured out that email was a great way to reach their customers. It was also less expensive than mailing out advertisements to individual homes.

By 1995 the number of email advertisements sent out that year was more than the number sent out by regular mail. Businesses spend a great deal of money creating email marketing campaigns that won’t be mistaken, classified, or confused as spam.

In fact, email marketing hit a huge road block when spam filters became very popular. Many email marketing campaigns had to be altered as they were being wiped out by the filters. Businesses were losing money on the marketing campaigns, and therefore not getting any results.

However, savvy computer programmers and businesses soon learned that many popular email marketing subject lines, and/or headlines, were able to avoid being flagged as spam by simply not lying or exaggerating, and by using their real email address.

The internet was once only used for research, entertainment, and work related functions. The idea of shopping online has become very convenient in our society. After all, it allows you to compare prices in a flash. Most of us are too busy to run from store to store. Shopping online has given those in remote locations the chance to get all the new gadgets that they desire.

It is only logical that consumers are paying more attention to email marketing since it is the method that is mainly used to do a large portion of their shopping. In other words, email marketing has become mainstream. Almost every website gives the consumer the opportunity to leave their email address, and their consent to being solicited with future email advertising.

On the other side of the coin are those who hate getting their email filled up with email marketing ploys. This is why every email sent from a business has to include a link that gives the consumer the opportunity to opt-out. Businesses are legally required to respect the opt-out choice made by the consumer, and remove them from their mailing list.

This new opt-out legislation was passed and implemented soon after email marketers started flooding every email address with shopping or get-rich-quick emails. There are rules and laws in place now to protect consumers against having their privacy invaded. The penalty for violating these laws include expensive fines, and the possibility of some jail time.

However, with the acceptance of email marketing by consumers comes their demands for popular advertising that meets their needs. Getting the email to the consumer is only half of the battle. The information you send them has to grab their attention, and entice them to click the link to go to your website, and make a purchase.

Your email should be a teaser that is going to make the consumer curious enough to go directly to your website without hesitation. There is a lot of competition out there, and businesses are having to come up with wittier and smarter email marketing campaigns to keep their customers consistently curious enough to choose you, instead of your competitors.

Terry Detty, 42 years old, finds internet marketing to be his passion, although he does not currently have any related product or service to promote.

[updated Feb 9, 2021]

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