The Top Traits Of A Successful Marketing Agency

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by Roisin Fogarty

There are several important traits to look for whenever you interview a marketing agency about creating and running your marketing campaign. So without further ado; lets get started with the first, and most important, trait.

A Great Agency Team

A marketing agency’s success relies on the skill and success of its staff. They should work well together, understand each other’s individual roles, and be able to rely on one another to fulfill them. When you interview an agency about their team, make sure they have certified experts in the fields of copywriting, design, data analytics, sales, etc.

Great Overall Communicators

Marketing campaigns are long-term efforts that require careful coordination, and consolidation, with the client’s needs. For this, excellent communication is key, not just between the agency and their client, but also between the team leader and their staff.

You can get a feeling for this when you speak with the creative director. Do they succeed in building a connection with you? Are they trustworthy, communicate well, and treat you with consideration? These are good indicators that they also lead their team with similar virtues.

The Ability To Execute

Seeing a project through to the end is no easy task, but it’s an essential trait in a good marketing agency. Review their previous projects with clients to see if they executed on the fly, and got the campaign done. Also, question them about the process that was implemented.

A successful marketing agency should have a tried-and-proven process in place from getting projects from brief to execution. Not only that, but they should also have an impressive portfolio of successfully completed campaigns.

Digital Channel Fluency

Marketing is rooted deeply in the digital realm. As such, a successful marketing agency will need to be comfortable, and fluent, in digital channels. Those channels range from print, to television, and to social media. Marketing agencies should be up to date with changes in search engine algorithms.

They should know how to prepare content for various digital channels. Make sure your agency of choice is digitally fluent by checking via what mediums they have previously published campaigns, and how professional those expired campaigns appeared to be.

Good Value And Transparent Bills

Marketing agencies offer valuable services, and these aren’t supposed to come cheaply. However, if their prices seem higher than the average, there should be a clear reason why they stand apart from their competition. Good value and transparent billing are essential, so you can trust and know how much you are paying, and what your paying for.

A contract that clearly outlines all the responsibilities and services, and how the prices are sourced is a good sign. Look for a simple billing process, and upfront charges clearly designated.

A Strong Online Presence

If a marketing agency claims to be able to market your product, they should have no trouble selling themselves to you. Do they have an active and expansive presence online? Do they enjoy positive press, and are they spoken about favorable? Do they rank high on search engines?

You should be able to answer yes to all of those questions. This is the only way to ensure that your potential agency knows how to use the right print and digital marketing channels to get you the best possible results.

Mastering The Data

Successful marketing relies on the correct use of the right data. A great marketing agency is efficient at conducting market research. They understand their own industry, as well as your target market. They must be able to draw up, and translate, relevant info and data into meaningful points of action for your campaign.

The Trait Summary

With the traits above as guidelines, you should be able to identify the best marketing agencies anywhere. The agency you hire must have the potential of establishing an excellent campaign for your brand. Most importantly, of course, look for a personal connection, and check that your values overlap with those of the agency.

Often, you can simply trust your gut. Knowing and liking the creative director is a good start with having an ongoing relationship with an agency. However, it doesn’t hurt to do your research, and to ask the right questions.

ZAK is one of the best marketing agencies in London. Their independent team focuses on pushing brand ideas past conventional constraints. They specialize in market research that recognizes the individual in the audience, and understands their needs. ZAK has created several boundary-breaking campaigns for notable companies worldwide.