Six Tips To Help Make Your Blog Popular

by Alice Malik

Learn how to take advantage of the following six tips to help make your blog popular, or more popular.

1. Become a source of unique information.

The reader always wants unique and original content. The Internet is littered with repetition: the same dialogue is rewritten hundreds of times, the same thoughts are spoken in dozens of blogs. Sometimes, it is almost verbatim. You, for certain, can tell others about something special, and your own personal experience is usually not going to be the same experience as other people.

For example, you are interested in a particular narrow topic (say, homeschooling, children’s camps, or homemade ice cream recipes), but all the text you’ve come across seems insufficiently detailed, shallow, or even empty. Since you know for sure that your words will not just be repetitious of words already written elsewhere on the internet, feel free to start your own blog.

2. Talk about personal stuff.

A blog is your own platform for expressing your opinion, or presenting your unique blogging style. This is your personal office, digital magazine or newspaper, your embassy, congress, white house, etc. This “office” or “embassy” is named after you, or whatever you prefer.

The readers of your blog expect not only the facts from you, but also your opinion (experiences, doubts, beliefs, fears, etc). Any thesis or advice will sound better, and will be remembered, if it is supported by a personal story.

3. Make the blog thematic.

Your blog may become popular, and perhaps even the main source of information on a particular topic. If you, for example, are passionate about the issue of gender stereotypes in the upbringing of children, then your blog may contain your thoughtful reasoning on this topic. Plus, you can include news, personal stories, photos, and information about other genres.

If the reader understands what to expect from your blog, he will return there again, and again, and again, indefinitely. If you feel the desire to write about a variety of things, you should think about how your blog will differ from other blogs with the same or similar subject matter. If you successfully establish your uniqueness, the reader will automatically come back to you not only for a specific topic, but additionally for your specific style.

4. Determine who your reader is.

It is extremely important to understand who is reading you. This will give you a clearer idea of your reader demographics, and in which direction your subject matter should move in. Do not take this advice as a call to alter your style or opinion. It’s about different people who like different blogging styles. For example, on the subjects of high school students, and high school teachers, you will most likely speak in different ways about similar subjects.

Think about what type of books and articles your reader may have already read, and proceed with your blog writing accordingly. However, the desire to please everyone is a very dangerous and never-ending trap, so don’t lose yourself in that desire to please merry-go-round. If you are not careful, you can lose some of your readers, and you may never find replacements.

5. Make the text easy to read.

Here are the most common problems:

– Illiteracy. Sometimes even easy to read text with brilliant ideas can irritate the reader, if there are too many errors. We do not expect spelling and punctuation fanaticism, but checking and rechecking the text, before publication, does not hurt, and it could actually help.

– Wrong title. The title (headline) should be as informative as possible, but at the same time concisely reflect the essence of what you have written. The reader will never know what you wrote in your blog, if the title does not attract their attention.

Be bold, provocative, and don’t be afraid to play around with the headline words. However, never allow the heading to be inconsistent with the content of the text. Do not try to fool your reader, because once you make such that mistake, you risk losing his or her trust forever.

– Long sentences. Usually, bloggers are advised not to imitate Leo Tolstoy’s books (his books were very long), but it is also suggested to not repeat the experience of Viktor Pelevin’s Water Tower (the story is written in one sentence).

– Lack of structure. The text should not be published or posted to the reader as one huge hopeless mass of text. Break it up into blocks, chapters, paragraphs, and make up names for them (or at least separate them from each other). You could also break up paragraphs with photos and/or pictures.

– Abuse of dots, exclamation marks, and question marks. In the first case (dots), it could have a misunderstood meaning, in the second case (exclamation marks) and third case (question marks), you risk appearing to be overly enthusiastic and/or emotional.

6. Do not be shy, and do not be afraid.

Do not be afraid that someone will question your right to speak, because it implies the very idea of creating a blogging platform. Of course, someone may not agree with you, and this is absolutely normal. If absolutely everyone agrees with you, it most likely means that you wrote a brilliant text, or that not a lot of people are reading your text.

Do not be afraid to publish under your own name. If you have a clear conscience, and you have good morals, plus sincere honesty, then there is no apparent reason for you to hide your name from your own thoughts. Unless, you have some other valid reason for not exposing your identity.

Do not be afraid that a blog may take you too much time. When you start a blog, you do not sign an agreement with anyone that cannot be terminated. In other words, it’s your blog, so you can “come and go” as you please. Just keep in mind that there may be certain consequences for being MIA (missing in action) from your blog.

The article was written by Alice Malik, a content manager of the Best Advisor site. More articles can be found via the following link:

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