by Peter Surowski
A developer is also known as a software developer, computer programmer, software coder, web developer, software engineer, or programmer.
With the world in a COVID-19 lock down, web developers, and tech professionals, have found themselves in an advantageous position. They can easily do their job without physically being near anyone. With so many businesses closing down, surely business is going to suffer for web developers, right?
Not at all, say many tech industry professionals! In fact, this might be a once-in-a-lifetime opportunity. Here are four tips on how developers can take advantage of this situation, and be in a lot stronger position after this coronavirus lock down is lifted (if it ever is).
#1. Hit Up Small Businesses
Some small web development agencies are already doing this, so it’s never bad advice. But right now, small and mid-sized businesses have to find a way to serve their clients virtually; and fast! Many businesses don’t have the in-house developer talent to get certain projects done. That’s when those businesses should receive an Email, Facebook Message, or a Phone Call from you. Tell them about your money-making business ideas.
This is the approach taken by Brian Robben, CEO of Robben Media, a digital marketing agency. And it’s working…
“I’ve seen a 25% increase in business due to COVID-19. Every retailer and restaurant is scrambling to get products online to maintain some level of cash flow,” he said. “For any web developer looking for employment, or a freelance gig, send a custom email to every restaurant in your city offering to build them a website with a purchasable gift card feature, carryout system, and also merch.
The same goes for reaching out to retailers who don’t have an E-Commerce Store to sell their apparel. The opportunities are endless for web developers while the world is stuck at home, and still shopping for everything online.”
Most small businesses have been neglecting their websites, and just don’t have the time, or people power, to handle any new projects. Those business owners will be happy to hear from you!
#2. Release That Back Burner Project
You know that project that you’ve had on your back burner for three years, but haven’t had the time to polish up and launch? Now is the time. People are at home surfing the internet all day. You’ve never had such a big potential audience.
Many people have the same idea as you; they want to build a website for their back burner project, and if they choose WordPress, which most people do, they’ll need a theme. They’ll also need plugins, and you know how to make them. So, get those projects off the shelf, dust them off, and put them on the WordPress marketplace.
#3. See If Other Developers Need Help
We’ve been talking to a lot of freelance developers since the lock down began, and business has ticked up for them. Their clients are suddenly paying a lot more attention to their websites, and realizing their sites need more work than they’d noticed before.
So businesses are giving more assignments to their freelance developers. If you’ve done any networking before now, it’s time to leverage that. Call up your acquaintances, and ask if they need help. Chances are, they do.
If you’ve ever been a part of a coding boot camp (such as our own WP Code Camp); you no doubt have a decent network of developers you’ve worked with in your classes. Now’s the time to get back in touch with them!
#4. Take Some Training
A lot of educational programs, boot camps, and online courses are offering discounts on their tuition. Take advantage of that! You have the free time, and the price is cheaper than it has ever been. It’s a perfect combination! It might not generate profit for you immediately, but it’ll pay off down the line by making you a more competitive candidate for the next developer job you go after.