by Timothy John
Before I was done with my research on Yoli, I was thinking to myself, what kind of name is that? However, since I now know that Yoli is an Aztec word meaning “to live”, it’s obvious that they have done their homework on each aspect of their company, including their name.
Most MLM startups are naturally risky, but in Yoli’s case I have a solid degree of confidence, that this MLM company will be around long term. Keep reading below to find out why I currently feel this way.
Disclaimer: Keep in mind that the details below were valid at the initial time of this writing by the author. In other words, some of this information may have changed, depending on the date that you are now reading this article.
The Yoli Blast Cap Drinks Product Line
Like with any other review, we will start with the most crucial thing, the product, because it is the best place to recognize a scam. Every MLM must be fixed in a product of real consumer value, or the chance for success will crash and burn, sooner or later. Yoli’s Blast Caps product line reminds me a lot of Agel’s Suspension Gel product line.
Even though the products are very different, the selling points are a lot similar. Both companies were the first of their kind in their respective markets, as well.
The Blast Cap concept is so easy. You will be surprised as to why it took so long for somebody to create it. Basically, what you have here, is a nutritional powder packed in the shape of a cap, that is screwed onto re-usable bottles. Screw the Blast Cap on, push down to release the powder, shake and drink.
By using their distinctive Blast Cap delivery approach, Yoli is able to gain a whole host of product benefits, which gives them an edge on the competition:
1. Reduces wasted plastic – good for the environment.
2. Lessens shipping charge – good for keeping fee/pricing at a minimum, and good for the environment.
3. Maintains maximum nutritional potency – by eliminating the pasteurization and bottling process that kills the vast majority of nutritional value in functional beverage drinks.
4. Eradication of preservatives, fillers, and chemicals essential in bottled beverages.
The company has an entire host of marketing angles, due to the uniqueness of the Yoli Blast Cap product idea. I’d have to say that their marketing materials and website (with the exclusion of a few cheesy videos) do a great job of cashing in on the advantages essential to their product line.
As a whole, I am impressed with what Yoli has brought to the table. They have an innovative concept, which gives them a strong advantage in a very big and budding industry. I’m not going to be surprised if they are well on their way to becoming a long term MLM company in the marketplace.
The Yoli Hybrid MLM Pay Plan
The Yoli compensation plan is not as earth shattering as they make it out to be, but it is solid. The hybrid concept of combining a binary with uni-level, by adding matching bonuses, has been done many times. The difference is in how many ranks they have, and by advancing those ranks they will potentially pay matching bonuses down 10 levels.
This is the first time I’ve heard of a company who pays matching bonuses down that far, not to say it hasn’t been done before, but this is the first time that I’ve personally seen this.
I like this Yoli compensation plan. It utilizes the binary, which can build synergy, momentum, and team building. It also minimizes binary free-loading through their carefully structured rank advancement levels. The most important part of this MLM pay plan is that it only gives commissions on the movement (sales) of product.
There is another more subtle aspect that can’t be ignored. Yoli can keep their product prices reasonable, without cutting into distributor commissions, because they are able to produce their product at a lower than average price. This is something heavily touted in one of the company’s videos titled “Competitive Price Points”. I don’t want to sound like I’m echoing their own marketing material, but they are apparently right about that.
The Yoli Company And Leadership
As a startup company, there is not much of a track record to look at. It only makes sense then to look at the history and experience of the people behind the company. Yoli was started by six people who have verifiable, and very remarkable, track records.
Corey Citron, who is considered a god in Multi-Level Marketing, is their CMO. Corey is leading the company from his viewpoint of having been in, and completely knowing, the unique needs to succeed as a legitimate MLM company.
Their “by distributors, for distributors” motto is significant, because it means that Yoli is committed to the network marketing business model. It’s very easy for corporate officers to get envious when top distributors begin earning more than they do.
Let’s keep our fingers crossed that the people behind Yoli don’t forget what it’s like to be out there as a distributor on the opposite side of the company table.
(1) There are a lot of network marketing companies that boast about having the finest comp plan…
(2) There are many networking marketing companies that claim to have great products…
(3) There are only a few multi-level marketing companies that sell moderately priced products…
There are hardly any that can deliver on all three claims, but, in my opinion, Yoli is one of them…
If I, Timothy John, wasn’t already committed elsewhere, Yoli is one of the few MLM startups that I would consider joining myself. I would give Yoli all 5 stars, if I was currently rating them. However, it boils down to the fact that you must be completely convinced yourself, before you can convince your social media friends, and other associates, to join your Yoli distributor team.
If you choose to join the company, you should dedicate at least a year of your time and effort to be mildly or highly successful, or don’t join at all.