Place People Above Profits For Best Business Success

people over business profits

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by Calvin Dorman

A wise person once said that you will not meet the ‘right’ person to marry one day; until you yourself become the ‘right’ person. Those are true words indeed.

Similarly, I believe that it also applies to business. You cannot have a successful (‘right’) business; until you yourself acquire similar thinking and habits of successful (‘right’) entrepreneurs.

You have to have business role models like Richard Branson, and in my case, I wanted to become a Raymond Ackerman. I also studied the life story of Harry Oppenheimer. Raymond Ackerman (Former Pick n Pay CEO) has always fought for customer service, and he believes that you should always place people above profits.Fbusiness

At the start of my business career, I was obsessed with making money, and I only paid lip-service to the importance of service to my clients. When I saw my clients, I saw nothing but money. I did not care much about the service that they were getting from my teaching.

I cared very little about whether or not they understood the functions and tools of any particular computer program I was teaching them. Instead, I was already calculating and anticipating the profits I was going to make from each and every new student.

Three years later, in 1996, I lost my business, and I had to start all over again. I learned some hard, yet valuable, life and business lessons. I then got myself a mentor, but he suggested that I pick a business role model, and study that person’s personal and business life.

I had to learn from the life stories of successful leaders, the successful business principles they applied, and I had to strive to do the same. Years later, I still meet regularly with my mentor to discuss business growth; as well as my personal growth.

Once I decided to adopt the principle of ‘always place people above profits’ I had to change my innermost thoughts until I truly believed it within my heart.

This was a slow process at first, but I knew I had to change. I was determined to become the ‘right’ business person for myself, my clients, and my business.

Today, I can truly say that I have a passion for my students. I have the compulsion inside of me to see that each and every person that I teach will always walk away understanding 100% of what I have taught them. That is why today, I focus only on one-to-one training, and FREE consecutive repeated classes until all the course content is fully understood, and the student can apply it correctly.

For some students this takes 3 weeks, and for others it might take 6 weeks, and yet they pay the same course fee to me. That just illustrates the sincere dedication that I now have for my students. You see, I not only had to change my business model, but I had to change who I was as a person.

Therefore, if you expect to have success in your business, you must be willing to CHANGE YOU. That change has to come from deep within, because that is the vital ingredient for any business and/or entrepreneurial success.

If we are not prepared to adopt the similar thinking and habits of highly successful entrepreneurs, we will likely experience a much longer and tougher road to success, or no success at all.

The good news is that you can change who you are by changing the way you think, and then by changing the day-to-day bad habits you have formed over the years. You could or should adopt the thinking, and good behavior habits, of your own business role model.

You and I can change who we are, if we really want to; we are not robots; we are not “programmed”, and hopefully not brainwashed. We do not purely follow our instincts and habits like wild animals. We have free will to make our own decisions, and to act accordingly.

Right now, right this minute, choose to become the ‘right’ business person, for the ‘right’ reason(s).

I, Calvin Dorman, have a passion for creating graphics, and for teaching computer design using software such as CorelDRAW, Photoshop, and Dreamweaver. On my website, I offer new clients One-to-One Computer Graphics Training since 1995:

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